Practitioners have the questions. Disabled collaborators have answers from a lifetime of navigating inaccessible systems. Untapped Exchange is where that knowledge changes hands, and the work changes with it.
Most product teams already know accessibility matters. The guidelines are familiar. The audits get done. The workshops get attended.
But when it's time to actually sit across from a disabled person and ask what isn't working, people freeze. They drop the screening criteria. They rely on assumptions instead of conversations. They ship the same inaccessible product and tell themselves they'll do better next time.
It's the gap we built Untapped Exchange to close.
Teams rarely fail accessibility on purpose. They fail on assumptions that sound reasonable in the room, until the people living that reality describe what those assumptions actually cost.
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There are two ways to work with us. Both put your team alongside disabled collaborators doing real work. The right starting point depends on where you are today.
You leave knowing how to conduct accessibility research yourself, and you've already practiced it on something real.
You leave having seen your product through a completely different lens, with a clear picture of where it works and where it doesn't.
Each works on its own, and there's no required order. Some teams start with the Lab when a product decision is already in front of them; others start with the Cohort to build the capability in-house. Many do both. The right entry point is wherever your team is today.
Get startedThis is one practice, not four tracks. Designers, researchers, engineers, and product managers learn it side by side, on the same real project. Everyone leaves able to ask better questions of real disabled users — not just the people with "research" in their title.
What every role leaves with
The confidence to ask real disabled users better questions, directly, instead of guessing or delegating it away.
A truer picture of how people actually navigate, assistive technology included, but never limited to it.
The instinct to catch what blocks access early, while it's still cheap to change.
Shared language and evidence to prioritize access as real work, not a last-minute checkbox.
What each role brings to the room
The flows and decisions under question, and the eye to redesign them once they've heard the real problem.
Rigor in how sessions are run, and a model the whole team can repeat without them in the room.
How it's actually built, and a firsthand read on which fixes truly matter to real users.
The priorities and tradeoffs, and the standing to defend access on the roadmap.
The name is intentional. Disabled people carry expertise about navigating inaccessible systems that most product teams have never had access to. Product teams carry the ability to change those systems, if someone teaches them how to ask. Untapped Exchange is the structure that makes that transfer real.
A UX researcher and facilitator who has run qualitative and quantitative studies across enterprises, nonprofits, and startups, and holds her CPACC. For her, "Practitioners and disabled partners in the work together" isn't a tagline. It's the foundation the program is built on.
A design leader and studio operator who has spent her career building the conditions that make good creative work possible. She comes to this with one conviction: everything should be made for everyone, for all, with all.
Partners directly with teams in live sessions, bringing firsthand expertise in how disabled people actually navigate the products teams build.
Works alongside product teams throughout the engagement, offering the kind of practical, on-the-ground insight that guidelines and audits can't surface.
Tell us a little about your team. No pitch, no pressure, just a real reply.
We read every note ourselves. Expect a reply from Jamila or Jen within a couple of business days.
